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Designed to debut at CES, platform combines live and simulated content.
January 5, 2022
By: Christine Esposito
Editor-in-Chief
Procter & Gamble Beauty has unveiled BeautySphere. Described as a first step into the metaverse, BeautySphere allows visitors to virtually interact with P&G Beauty’s portfolio of brands through live and simulated content. “BeautySphere was inspired by our ongoing commitment to find new and surprising ways for people to connect with our brands, products and values,” according to Alex Keith, CEO, P&G Beauty. Accessible from any desktop, BeautySphere offers a journey of disc...
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